We are looking at the emotional experience created when children learn games. Why do we start games with the most boring part, reading directions? How can we create a product that does not create an abundance of work for parents? Key insights generated from field work, interviews, and measurement of electrodermal activity are: kids become bored listening to directions, "it's like going to school"; parents feel rushed reading directions as they sense their children's boredom; children and parents struggle for power in interpreting and enforcing rules; children learn games by mimicking their parents, and; children enjoy the challenge of learning new games.