Peddl creates a localized, perfect market. All offers are broadcasts, allowing users to spot trends, bargains, and opportunities. With GPS- and Internet-enabled mobile devices in almost every pocket, we see an opportunity for a new type of marketplace which takes into account your physical location, availability, and open negotiation. Like other real-time activities, we are exploring transactions as an organizing principle among people that, like Barter, may be strong, rich, and long-lived.