A picture may be worth a thousand words, but are they the words we're looking for? The dataCam introduces the notion of associating non-visual data with every image we capture. For every click of the shutter, the dataCam records relevant, non-visual information, such as where and when the picture was taken, who is in it, the environmental conditions, and any other details the photographer decides are important. After processing (or downloading), the dataCam format makes it possible to build a large database of images, searchable in non-traditional ways, such as by altitude or by the blood pressure of the people pictured.