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Future Worlds: How labels impact the way we eat

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When hearing the words “global climate crisis,” often the first things that come to mind are legislation and high-level or complex solutions. For many, food is a passing consideration, but what we choose to eat every day can have a huge impact. 

Globally, food systems are responsible for more than ⅓ of greenhouse gas emissions. This is largely due to meat production. To reach the Paris Agreement goal of 40% reduction in emissions, the research shows that we must reduce meat consumption. Experiments by Alex Berke, a PHD student in the City Science group at the MIT Media Lab, found that changing food labeling may be key in this endeavor.

Click the image below to view the journal article at ScienceDirect.
The negative impact of vegetarian and vegan labels: Results from randomized controlled experiments with US consumers


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