This fashion label is making clothes out of air pollution

By  Elizabeth Segran

Streetwear label Pangaia wants to sell you pollution. Literally.

The brand’s latest capsule collection features clothes and accessories emblazoned with logos that use black ink made from toxic particles. This particulate matter would otherwise contribute to global warming and harm human health. But Pangaia partnered with Graviky Labs, a startup spun out of an MIT project, to suck it out of the atmosphere and transform it into screen printing ink. This is the first time this kind of ink has been used in garments.

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