Reframe is a creative prompt tool that juxtaposes language from a designer’s notes in surprising ways to provoke new associations between concepts in their project. Inspired by field research at IDEO, it was originally developed as a card deck to help designers integrate some ‘structured serendipity’ into their design process during early concept brainstorming sessions.

 Reframe specifically tries to help introduce new variables into a designer’s creative habits while also integrating language that is important to their projects: after uploading relevant text, documents and websites, users can quickly generate randomized prompts or change individual words within the prompt until they find one they prefer.

If you are interested in learning more about this tool or would like to try it yourself or in your organization, Pip is continuing to develop her PhD research outside of the MIT Media Lab and would love to hear from you:

Research Topics