How do you get from a TV channel to a rich video archive, how do you get there automatically, and how can you use that content to create augmented media experiences? ATTN-SPAN converts C-SPAN into a series of overlapping video segments that are identified in terms of state, politician, topic, party, action, and legislative item. Those clips are then used to augment and personalize media experiences, providing information layers that have been crafted to fit the context and consumer.