Despite amazing advances in medicines and medical technology over the past 50 years, health care is in crisis. Costs are skyrocketing, health outcomes are uneven, and the patient experience is unacceptable. The reason: the historical inequality between medical experts and health-care professionals (particularly doctors) and patients. This inequality was based on information asymmetry: only experts could access medical information and use it to conduct medical research, make diagnoses and develop treatments. The Internet has all but destroyed the information asymmetry, but the inequality remains. At New Media Medicine, we believe that people, working together in creative new ways, can succeed where the medical establishment has failed. As a society, we have dramatically underestimated the power of ordinary people to transform the system, to take care of their own health, to help develop therapies and to help solve massive public health problems. It's time for a powershift in health care. We are pioneering new media technologies that will enable radical new collaborations between doctors, patients and communities, to catalyze a revolution in human health.