How we can understand human behavior (rationality, semi-rationality, bounded rationality, and just plain irrationality) in day-to-day behaviors, and in particular in electronic environments.


In the eRationality group we study how people behave and make day-to-day decisions, particularly in electronic environments. We investigate rationality, semi rationality, bounded rationality, and just plain irrationality. We wish to build tools that reformulate the options available to people so that they can maximize their own happiness.