Colleen Macklin and John Sharp in conversation with Joi Ito

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Have you ever failed? Well, if so, you have something in common with the most creative people in the world. Over the last seven years, John Sharp and Director’s Fellow program alum Colleen Macklin have interviewed creative practitioners to see how they manage the inevitable failures involved in their work. Their secret? Iteration. Or in the words of Samuel Beckett, learning to "fail better.”

In this conversation hosted by Joi Ito, Macklin and Sharp will share what they’ve discovered from the case studies featured in their new book, Iterate: Ten Lessons in Design and Failure. Join them in mapping the different ways practitioners iterate, based on case studies that include winemaker Allison Tauziet, artist Miranda July, comedian Baratunde Thurston, pro skater Amelia Brodka, Radiolab hosts Jad Abumrad and Robert Krulwich, architect/game design collaborators Nathalie Pozzi and Eric Zimmerman, and more.