Mercedes-Benz Student Experience Day in Cambridge, MA
CAMBRIDGE, Mass. and STUTTGART, Germany, Oct. 28, 2019
-- Design, artificial intelligence and the future of mobility: More
than 400 people attended the "Mercedes-Benz Student Experience Day" on
Sunday, 27 October 2019, at which students gained deep insights into the
world of Daimler and Mercedes-Benz. The event was hosted by
Mercedes-Benz and held at the MIT Media Lab in Cambridge, MA. The event
is aimed at students of the universities in the surrounding area
including MIT, Harvard and Yale.
"Cooperation with the top
universities in the world is of great importance for us as an innovation
area," explains Susanne Hahn, Head of the Lab 1886 Global: "On the one
hand, we work together with the faculties to scientifically work on our
projects. On the other hand, we have the opportunity to inspire the
specialists of tomorrow for our Lab1886 Ecosystem. "
automated driving work? When will we be able to beat traffic jams by air
taxi? Why is artificial intelligence needed in developing and producing
vehicles today? How will the vehicle of tomorrow be designed? These are
just some of the questions which were aired directly with the students
in panel discussions in the course of the "Student Experience Day".
nine speakers at the event included Susanne Hahn, Director of Lab1886,
Sabine Scheunert, Vice President of Digital & IT Marketing/Sales
Mercedes Benz Cars, and Dr Philipp Skogstad, CEO Mercedes-Benz Research
& Development North America (MBRDNA).
Sabine Scheunert, Vice President of Digital & IT Marketing/Sales Mercedes Benz Cars:
Daimler we are well aware that in our effort of shaping the future of
mobility and mastering the transition from a classical car-manufacturer
into a mobility service provider we have to focus on collaboration,
co-creation and especially the exchange with upcoming talent in the STEM
areas beyond our company walls. I am beyond proud to be a part of the
Student Experience Day here in Cambridge and to get the opportunity to
share some insights into how Mercedes-Benz is working towards becoming
the digital champion of our industry."
Philipp Skogstad, CEO Mercedes-Benz Research & Development North America:
the inventor of the automobile, is going through the largest
transformation in its history. We at Mercedes-Benz Research &
Development North America are looking for creative minds to innovate
with us towards digital, autonomous, and electric mobility from concept
design to implementation."
Georges Massing, Head of Digital Vehicle & Mobility, Daimler AG:
even more than today, we need intelligent solutions to handle the
increasing complexity within the vehicle architecture and software
efficiently that is driven by the high demand for connected features
& services. Therefore the "Mercedes-Benz Student Experience Day" was
a great opportunity to get to know the highly motivated researchers and
developers of tomorrow who have shown their interest to shape the
future together with us."
Dr. Anna-Maria Karl, Head of Global Talent Sourcing, Daimler AG:
spirit and the desire to move people are deeply rooted in our DNA. This
applies to our products and to personal communication – that is why we
value the dialog with students at top US universities. We count on
young, highly qualified talents with an international background, who
want to adopt an innovative approach and are open to new ideas. Because
each generation contributes new ideas, and it is the pulse of the next
generation that drives us forward."