Media Cloud is a system that facilitates massive content analysis of news on the Web. Developed by the Berkman Center for Internet and Society at Harvard University, Media Cloud already analyzes content in English and Russian. During the last months, we have been working on support for Portuguese content. We intend to analyze the online debate on the most controversial and politically hot topics of the Brazilian Civil Rights Framework for the Internet, namely network neutrality and copyright reform. At the same time, we are writing a step-by-step guide to Media Cloud localization. In the near future, we will be able to compare different media ecosystems around the world.