A web browser extension that reveals less well-known aspects of corporate public behavior such as environmental respect and political bias. When one engages in a search, we place an image next to the link to a corporate site that graphically reveals relevant information. It might be a donkey versus an elephant, or a measure of "greenness." We seed the system with public information and allow users to contribute to the database.
Data collected can be further explored and mapped out using data visualizations, allowing perception of network distributions and polarizations.