By Lauren Golembiewski

Imagine that your team is meeting to decide whether to continue an expensive marketing campaign. After a few minutes, it becomes clear that nobody has the metrics on-hand to make the decision. You chime in with a solution and ask Amazon’s virtual assistant Alexa to back you up with information: “Alexa, how many users did we convert to customers last month with Campaign A?” and Alexa responds with the answer. You just amplified your team’s intelligence with AI. But this is just the tip of the iceberg.

Intelligence amplification is the use of technology to augment human intelligence. And a paradigm shift is on the horizon, where new devices will offer less intrusive, more intuitive ways to amplify our intelligence.